My background and values

Hi, I'm Kiri Nowak-Smith, a UK-based senior freelance copywriter. 

I believe in the power of words. And when it comes to your copy. Every. Word. Counts. Whether you're writing a blog post or a product description, you need to say things the right way.

That's where I come in. I've been a freelance writer for 13 years. I know what works and what doesn't. I can take your words and turn them into something more powerful. 

Over the years, I've written 80-page websites, packaging copy for sold-out John Lewis Christmas calendars, product description copy that ranks, and business books that earn 5-star reviews. 

Prior to going freelance, I was Head of Content at an agency and Head of SEO at a travel brand. I've got a strong background in SEO, content and all things digital marketing. 

There are certain topics I love writing about. Dogs, travel, wellness, fitness, food, marketing and fashion. However, over the years, I have written about everything under the sun. I'm excellent at adapting to different tones and learning everything there is to know about a brand. 

I particularly enjoy working with brands to refresh and define their unique brand tone of voice. 

My copy is 100% human. I don't believe in using AI to write the words your audience reads. If you believe that too, we'd be a good match. 

"These aren't just words to me. My copy has the power to change your business and transform how your customers see you."

 Is there anything more important than how you come across to your audience? Earn their trust and their loyalty with engaging copy. 

In addition to website copy and online content, I love writing and editing books. I work with aspiring authors to help their book dreams come true. Whether you need editing, guidance or ghostwriting, I can get you on the right track. 

Drop me a message now and let's chat about how I can help you with your content needs.